Rikard Steiber, President of Viveport, announced today the Viveport platform would be opening up to Rift owners. Viveport is a Netflix-like subscription for VR titles. Viveport Subscription allows subscribers to experience up to five titles at a time, starting with a free 14-day trial, and continuing after for $8.99/month. There are almost 500 curated Vive titles to choose from at any given time. Subscribers can exchange titles once a month.
Now Rift users can enjoy the benefits of Viveport’s subscription service, starting with 160 Rift titles that will be added on September 4. The company says the retail value of their offering exceeds $140 a month. Recent additions and all-time bestsellers in Viveport Subscription include Seeking Dawn, Tilt Brush, Pixel Ripped 1989, Shooty Fruity, A-Tech Cybernetic VR, theBlu andKnockout League. “A consumer could never try it all. The library is too big and ever-changing,” Steiber said.
“By adding support for Oculus Rift, we’re doubling the potential user base for Viveport developers,” said Steiber. “Viveport continues to offer the most opportunities for developers to monetize their VR content. From Viveport and Viveport Subscription to availability on Amazon and in Viveport Arcade, we’re going to continue to expand and reach the largest global audience possible on developers’ behalf.”
Steiber told me a year and a half ago when he was launching Viveport that the platform would one day support a wide range of headsets, not just their own, including the competitive Rift, Daydream and WindowsMR titles. “Adding support for Oculus Rift doubles the potential audience for all Viveport published titles, and opens Viveport Subscription — the best value in VR — to Oculus Rift consumers.” Developers get 70% of the subscription money Viveport generates. While Vive does not disclose sales figures, sources within the industry estimate about 50% of Vive headset owners are Viveport subscribers. Subscriptions and the recurring revenue they provide is the holy grail of the software business. It’s potentially much more lucrative than VR headsets.
Rift developers will also get access to Viveport Arcade, which is licensed to retail VR operators around the world. Viveport invites developers to add compatible titles for September 4th now. The only real difference is in the controllers. In many cases, existing builds that have hardware support for Oculus Rift via OpenVR are ready for this update.
This post was originally featured on Forbes.com on August 16, 2018