Digs Puts AI In The Center Of Building A Home

Charlie Fink
3 min readJul 11, 2024

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Mike Rowe, host of TV’s “Dirty Jobs.” MIKE ROWE

Digs, an AI collaboration platform for home builders and homeowners, today announced a significant expansion of artificial intelligence (AI) capabilities on its home building and management platform. In addition, Digs announced a strategic partnership with influential Dirty Jobs tv host and podcaster Mike Rowe. “Some smart company out there is going to use AI to completely transform the process of building and buying a new home,” said Rowe. “I think that company is Digs. Their product is changing the way builders and homeowners communicate, and that’s changing the industry.”

AI floorplan visualization. DIGS

Digs is a software company that leverages human-centric design and patent-pending artificial intelligence (AI) to make it simple for residential builders and homeowners to organize documents, collaborate on home builds, and generate automatic digital homeowner handoffs for warranty & beyond. Digs results in more efficient builds and a digital twin of the home for the homeowner that is both usable and shareable.

Room segmentation. DIGS

“I’m not surprised to see Mike Rowe working with Digs,” said Nick Schiffer, owner of NS Builders in New England, know for its custom high-end homes. Schiffer is also an industry influencer, with an Instagram following of 174K. “The Digs founders’ combination of construction and technology experience is impressive. They deeply understand our industry’s challenges and desire to digitize the build experience by leveraging AI. There’s no one else innovating at this level in our industry.”

Digs’ new integration of AI technology includes AskDigs, an AI concierge at the center of every Digs project. This tool enhances the build process by providing instant, detailed responses to questions related to product information, installation decisions, specifications, warranties, and more using natural language processing. Digs AI also produces a perfectly scaled 3D dollhouse view of the project simply from 2D pdf floor plans, and can automatically associate data from PDFs and other file types found in builder workflows, within the 3D model of the home. Drilling down into detail, a feature called RoomView presents an immersive view of any room selected in the dollhouse, including appliances, allowing builders and homeowners to click on devices or areas for more information like warranty, user manual, paint color, and more.

Paint selection in the 3D dollhouse. DIGS

With Digs, Rowe will create content to share his thoughts on how technology and modern tools can benefit the builder, remodeling, contractor, homeowners, and supplier industries. “Mike is obviously a world-class storyteller, but more than that, we admire his respect and advocacy for the trades and construction industry,” said Ryan Fink (no relation to this reporter), the co-founder and CEO of Digs. “His involvement will keep us connected to the real-world needs of the builder community and help us express how Digs can be valuable to their business.”

Digs was recently chosen from more than 200 applicants as a finalist for The Best of IBS award in the “Best Business Solution Software” category, which will be presented at the NAHB International Builders’ Show (IBS) in Vegas later this month.

Originally published on Forbes.com on February 22nd, 2024.

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Charlie Fink

Consultant, Columnist, Author, Adjunct, Covering AI, XR, Metaverse for Forbes